Open Canvas

Reimagining Ford's customer experience

I led the concept, design and UX for Open Canvas, an experimental web experience that delivered personalized, lifestyle-focused content to both new and returning users. The project earned praise from the brand’s CMO and positioned our agency as a strategic partner.

The Challenge

The brand wanted a concept that would “wow” them and reaffirm our agency as their long-term partner. While their existing website was functional, it lacked a lifestyle-driven experience that truly engaged users.

We developed a new web experience for both new and returning audiences, presenting a clear vision for personalization, discovery, and interaction that elevated the brand and shaped its marketing conversations.