Hi, I'm Ashley.
I’m a UI/UX product designer passionate about product design, scalable systems, enterprise thinking, and AI workflow integration.
Work
Sparkline Design System
A scalable component library built to unify digital platforms and eliminate UI fragmentation across teams.
From Components to Practice
Establishing the operational model, team structure, and processes behind a scalable design system practice.
Open Canvas
A proof of concept where user interactions progressively shape the experience, turning an automotive site into something uniquely theirs.
Sparkline - Open An Account
An award-winning online CD account opening experience, built on the Sparkline Design System.
Instagram E-Commerce
Using Instagram's native shopping experience to let customers buy a Ford vehicle without leaving the app.
T-Mobile Rewards
A ground-up reimagining of T-Mobile's rewards program, defining a new brand position and feature set to set it apart from competitors.
Brands I've worked with
Play
About
I lead product design and build systems that support it.
I'm a UX/UI product designer with 17 years of experience creating intuitive, human-centered digital experiences. I focus on complex challenges, understanding users, and turning messy systems into clear, usable products. Beyond hands-on design, I define how teams work, including UX patterns, design systems, and processes that help products scale.
I have led cross-functional teams to shape end-to-end experiences, evolve enterprise design systems, and bring ideas to life across web and native platforms. I explore AI-assisted workflows to prototype faster, test ideas earlier, and close the gap between design and development.
I wear many hats in my time outside of work: wife, mom, artist, hiker, world-traveler, music fan and Girl Scout Troop Leader.
What I value
Clarity over complexity
I love making complex things feel simple and approachable. If something requires explanation, there's usually a clearer way to design it.
Form with purpose
I love creativity, but it should always support the experience, not distract from it. Good design is usable, accessible, and works well for the people relying on it.
Better together
I believe the best work comes from collaboration and shared ownership. Being a good partner to engineering and business teams makes the work stronger.
Always curious
I’m always learning, exploring, and pushing myself to grow. Curiosity shapes how I think, design, and create.
Stack
