Overview
This project involved a complete brand identity redesign for a modern wellness startup. The goal was to create a cohesive visual system across all digital and print touchpoints while maintaining the brand's approachable personality.
The Challenge
The existing brand identity felt outdated and lacked consistency across platforms. Users reported confusion with the visual hierarchy and navigation patterns on the website, leading to high bounce rates and low engagement.
The Solution
I developed a refreshed visual language rooted in clean typography, a restrained color palette, and generous whitespace. The new design system includes reusable components that scale across web and mobile, ensuring brand consistency at every touchpoint.
Results
The redesign resulted in a 35% increase in time-on-site, a 20% improvement in conversion rates, and overwhelmingly positive user feedback during post-launch testing sessions.